If you open a newspaper or magazine, it would not be uncommon to read about the latest research in the top journals of the field of medicine: the New England Journal of Medicine or the Lancet. But the odds of reading a similar story about the latest research from the top management journals are extremely low.  The fact is that the major business practice journals have thus far largely ignored the research of the academy. A workshop organised by Professor Andrew Hoffman, University of Michigan, and Professor Monica Worline, Emory University aims to explain why this is so and to explore how this situation can be changed

Date, Time and Location:
Sunday, August 10th at Anaheim Convention Center.

Panelists are among others:
Academic journal editors, newspaper business editors and communication professionals.

This workshop will set the stage for exploring why the mainstream news sources and practitioner journals of business do not report on the research that emerges from the top academic journals of business research. By bringing together editors of academic journals and practitioner news sources, this workshop will uncover some of the underlying obstacles that block academic research from crossing into the major outlets of practice. 

Directly addressing the question of translation between academic and practitioner oriented sources, the second step in the workshop will include the perspectives of business school and public relations communications professionals. These professionals, whose job it is to bridge the worlds of academia and practice, will help the audience uncover a more detailed understanding of the form and magnitude of the obstacles to making this translation happen.

For more information, please contact Andrew J. Hoffman, Holcim (US) Professor of Sustainable Enterprise, University of Michigan or visit: http://www.andrewhoffman.net/