The schedule for the book "Innovative Corporate Social Responsibility: From risk management to value creation" has been revised.

Editors:

• Céline Louche, Vlerick Leuven Gent Management School
• Samuel O Idowu, London Metropolitan University Business School
• Walter Leal Filho, Hamburg University of Applied Sciences

To be published by Greenleaf Publishing in Fall, 2009.

Description
Corporate social responsibility (CSR) has gained recognition and the business community has been developing significant and genuine efforts to contribute to sustainable development. Yet criticisms of CSR in its current form have been apparent, often related to the lack of value that it generates in the enterprise and offering only a partial and short-term response to the full challenge of sustainable development. The time has come to shift the CSR focus away from risk management towards a more progressive and entrepreneurial approach that seeks to create value and identify sustainable opportunities for strategic innovation.
With this book we seek to explore, inspire and support creative, innovative and strategic CSR. As defined by the European Commission (COM 2002/347), CSR is the business contribution to sustainable development. New partners of consumptions and productions are necessary to move towards sustainability requiring in-depth changes where innovation and creativity are key components (Roome, 2006). Innovation means new products, services and technologies and in addition; new organizational and institutional systems, structures and new business models which empower the organization to advance strategically in an ever competitive business world.
Both research and practice show that CSR has mainly been addressed and approached in terms of value protection and risk management, where the main objective has been to protect companies’ existing assets or avoid scandals. Therefore, in many cases where CSR remains at the forefront of business activity, it does not lead to fundamental changes and is not yet integrated as a strategic component where it could create value, generate new ideas and open new opportunities (Grayson, 2004).
‘How do corporate entities shift their attention from risk management to value creation?’ is the key theme of this book. The objective is to explore this theme both, theoretically and empirically as well as through real case studies and experiences.

Contributions
The list below is by no means exhaustive, and all contributions relevant to the theme of the book will be considered.

•       Strategic CSR
•       CSR and strategic capabilities
•       CSR and strategic management
•       CSR and innovation (technological, organisational, structural and institutional innovation, development of new business models or management practices)
•       Innovative CSR
•       Corporate social opportunity(ies)
•       CSR and value creation
•       CSR and (firms) competitiveness
•       CSR and stakeholder value creation
•       CSR and creativity
•       CSR and Global warming

Academic and practitioners papers, theoretical, empirical and case studies are welcome. Papers should be between 5,000 and 8,000 words. Case studies should be between 2,500 and 5,000 words in length.

Schedule
The submission deadline for initial expressions of interest in the form of abstracts of approximately 500-700 words is 30 June 2008. Abstracts should be sent as e-mail attachments to the Céline Louche (celine.louche@vlerick.be).
Contributors whose abstracts are considered appropriate for the theme of the book will then be asked to submit full papers by 31 October 2008. Contributors will be informed of the acceptance of their contributions or be invited to submit final revised papers by 16 January 2009. It is intended that the book will be published in Fall 2009.
Main deadlines:
•       30 June 2008:               Deadline for abstracts (500-700 words)
•       31 July 2008:                Notification of acceptance of contributions
•       31 October 2008:         Deadline for full contribution (max. 8 000 words)
•       31 November 2008:      Reviewers feedback
•       16 January 2009 Final revised contribution

All papers are peer-reviewed.

Contact
Céline Louche
Vlerick Leuven Gent Management School
Reep 1, 9000 Gent, Belgium
Email: celine.louche@vlerick.be
Tel.: +32 9 210 9798