The Curriculum Development for Mainstreaming Corporate Responsibility is a three-year project carried out by London Business School and funded by EABIS through its Corporate Funded Programme. The aim of the project is the development of teaching materials that can be used to mainstream corporate responsibility into all management disciplines, as well as core ethics and corporate responsibility courses, for the purposes of MBA and executive education.

Ten case studies are currently being written by faculty in business schools across Europe, and are on track to be delivered this summer. The cases will be launched at an event this autumn. Each of the following cases can each be taught in the management disciplines indicated in parentheses, as well as a course on Business Ethics or Corporate Responsibility:

• Corporate Responsible Best Practices in Small and Medium Sized Multinational Enterprises: The Cases of illycaffè (International Strategy, Organisational Behaviour, Social Entrepreneurship & Innovation, Managing Acquisitions) By Francesco Perrini (Bocconi University) and Angelo Russo (Bocconi University)
• Betapharm: Be Different or Die (Strategy, Organisational Behaviour, Marketing) By Andre Habisch (Ingolstadt School of Management), Stephan Kaiser (Ingolstadt School of Management), and Nigel Roome (Solvay Business School)
• Enel: CSR and performance measurement (Financial Reporting, Strategic Planning and budgeting, Managerial Reporting and Performance Evaluation, Financial and Management Accounting) By Anna Pistoni (Bocconi University) and Lucrezia Songini (Bocconi University)
• Microsoft: Aging Population in the Knowledge Society (Strategy, Organisational Behaviour, Marketing & Communications, Finance) By Maurizio Zollo (INSEAD) and Robert Crawford
• Unilever, Oxfam and the Role of International Business in Poverty Reduction (Strategy, Microeconomics, Macroeconomics, Marketing) By Craig Smith (London Business School) and Robert Crawford
• Waste Concern: Turning a Problem into a Resource (Social Entrepreneurship, Entrepreneurship, Competitive Strategy, Strategic Alliances and Global Strategy) By Johanna Mair (IESE Business School) and Jordan Mitchell (IESE Business School)
• Innocent: Values and Value (Marketing, Strategy, Organisational Behaviour and Operations Management) By David Grayson (Cranfield School of Management)
• The Strategic Agreement between Iberdrola and SEO/Bird, Stakeholder Management and Competitive Advantage in Sustainability (Leadership and Innovation, Strategy, Marketing, Operations Management) By Tanguy Jacopin (IESE Business School) and Joan Fontrodona (IESE Business School)
• Hydro Polymers Ltd - Sustainable PVC? (Strategy, Managing Organisational Behaviour, Decision and Risk Analysis, Operations and Technology Management, Product Development/Innovation, Supply Chain Management) by N. Craig Smith (London Business School) and Josephine Brennan

An outline of each of the cases is available at the EABIS Intranet for this please click here.

If you, as EABIS member, are not a member yet of this project space, click here (Curriculum Development) to join (following approval of your request to join, you can click on link above). For further intranet assistance, contact Volodja Vorobey (tel: +32 (0)2 536 0123).

For more information on the project, please see here or email Sophie Linguri Coughlan.